How to give the customer a good experience: the case of talent acquisition

Susie Schofield writes: Our experience at FJWilson Talent Services (FJWTS) teaches us that talent companies need to retain a balance: they need to meet the needs of both candidates and customers (that is, the hiring managers). Here we illustrate our approach for achieving this, using our work for the Institute of Customer Service (ICS) and the… Read More

Beyond digital: joy of analogue

Anthony Haynes writes: The post below (the fourth and final post in our ‘Beyond digital’ mini-series) contributes to our attempt to articulate the rationale for a hybrid communications strategy founded on the belief that analogue communications can be both effective and exciting. Our previous post argued that “whether considered strategically or piece-by-piece, analogue  provides an opportunity… Read More

Beyond digital: drawbacks of digital communications

Anthony Haynes writes: The post below (the third in our ‘Beyond digital’ mini-series) contributes to our attempt to articulate the rationale for a hybrid communications strategy founded on the belief that analogue communications can be both effective and exciting. That digital communication offers numerous benefits is beyond dispute. I wouldn’t be writing this blog if I… Read More

Beyond digital: no such thing as a free tweet

Anthony Haynes writes: The post below (the second in our ‘Beyond digital’ mini-series) provides the first step in our attempt to articulate the rationale for a hybrid communications strategy founded on the belief that analogue communications can be both effective and exciting. There’s non need to spend time rehearsing the benefits of digital — they’re well… Read More