Beyond digital: drawbacks of digital communications

Anthony Haynes writes:┬áThe post below (the third in our ‘Beyond digital’ mini-series) contributes to our attempt to articulate the rationale for a hybrid communications strategy founded on the belief that analogue communications can be both effective and exciting. That digital communication offers numerous benefits is beyond dispute. I wouldn’t be writing this blog if I… Read More

Beyond digital: no such thing as a free tweet

Anthony Haynes writes:┬áThe post below (the second in our ‘Beyond digital’ mini-series) provides the first step in our attempt to articulate the rationale for a hybrid communications strategy founded on the belief that analogue communications can be both effective and exciting. There’s non need to spend time rehearsing the benefits of digital — they’re well… Read More

Beyond digital: hybrid communications strategy

Anthony Haynes writes: When I say ‘communications strategy’, most readers of this blog are likely to think ‘digital’. So did we when, in the early days of FJ Wilson Talent Services, I sat down with the Managing Director, Fiona Wilson, to determine a communications strategy. So we do indeed use digital communications — principally in… Read More