Resources for employers: Writing a job brief

It all begins with the brief. Write a poor brief and the chances of the recruitment process ending well are dramatically reduced.

But writing a good brief’s a piece of cake, isn’t it? Nothing to it, surely!

Well, it’s true it’s not rocket science. But any experienced professional working in talent acquisition will tell you:

  • the standard of job briefs varies hugely
  • most briefs are sub-optimal in clearly identifiable (and so avoidable ways)
  • the quality of the brief has all-too-predictable effects on the outcome.

If you’re writing a brief, you can gain an advantage over the employers you compete with simply by bearing in mind Dr Johnson’s adage that we ‘more frequently need to be reminded than informed’.

And to remind employer’s of what a good brief requires, we’ve produced a postcard-sized resource.

The resource is also available in digital form, here: writing-a-brief.

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