Membership organisations’ workforce: the changing pattern #memcom2014

Anthony Haynes writes: Attending MemCom2014, I was keen to test our vision — as a talent acquisition company that focuses on membership organisations and allied sectors — of the labour market against how organisations themselves saw things. I’m glad to say the experience was largely confirmatory! The main points to emerge — drawing both on what speakers from the platform said and from conversations in the networking sessions — were as follows:

1. Membership organizations represent a genuine sector. By this we mean that it has a distinct culture, evidenced to some extent by a tendency of employees to move from one membership organisations to  another.

2. That said, the sector has become more porous, attracting — and increasingly seeking — talent from beyond the sector. It is noticeable how the mood music has changed here, as seen in a change in the dominant tenses in which people speak about recruiting from the outside. Time was when recruiters said, ‘We plan to recruit more from outside’ or ‘We’d like to…’; then, ‘We are…but the change is very gradual; to (now increasingly common), ‘we are…and have been for some time’.

3. The number of roles with ‘Sales’ in the title is increasing — a point obviously related to the previous one, since appointees to sales roles often come from commercial backgrounds.

4. But also there is a recognition that ‘sales’ is not exclusively the responsibility of designated staff. As one (excellent) speaker — Jon Kudlick from the Society of Biology — put it, ‘Most staff engage with the membership in some way and growing membership is a responsibility of all’.

5. The corollary of (4) is there is a staff development priority: organisations need to ensure that existing staff, including long-standing employees, possess or acquire the requisite networking skills, awareness of opportunities, and willingness to share information with teams.

Advertisements

Respond here

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s