Anthony Haynes writes: Continuing our theme of April as (unilaterally declared) International Women’s Month, we consider an article by Lydia Dishman about women (or, rather, the lack of women) at senior level in the creative industries.
In the article, published on the Fast Company website (Feb 26th), Dishman cites the following figures: women control 80% of consumer spending, yet only 3% of Creative Directors are women.
Dishman quotes Maternal Instinct CD Kat Gordon’s view that, given women’s importance in terms of income generation and social media, the imbalance is in fact bad of business.
She quotes a similar view from Saatchi & Saatchi’s Kathy Delaney, who considers the point of view of the creative industries’ clients. Delaney argues that creative teams that lack strong female vision provide a raw deal for clients: clients need to ask, therefore, who the person is going to be to promote their brand to women.
The link to the article is here.
Our thanks to @AmplifyTalent for first drawing our attention to this story via Twitter.